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It’s “Like Butter”.

It’s “Like Butter”.

This is not a drill, this is “Like Butter”.

Ever-committed to listening to our Kemmunity and executing formulations and products in order to build better routines for you – we have just launched our brand-new ‘Like Butter” Concealers! It’s safe to say our Kemmunity doesn’t know what just hit them. Your make-up routine just went up several notches.

For many years, we have been inundated with questions and queries about make-up products, specifically base products. As with every product we launch, it is months and months in the making and, no different to our skincare products, we do extensive market research to ensure we are launching a premium product; one that works. We firmly stand by our values of solely offering better, and our new concealers are everything you love in your favourite concealers, and then some. 

KEM “Like Butter” Concealers are true to name and form. This concealer glides on the skin and melts in seamlessly; you won’t have to worry about creasing, and lack of coverage or blend-ability. Its ultra-buttery consistency paired with its perfectly dense applicator is perfection.

How to use:

Step 1:

Pick your shade.

With a range of 28 shades, you’ll have no problem finding the shade and tone that’s perfect for you. Including peach, olive, deep/red, golden and neutral undertones, your perfect matches are waiting for you; ‘matches’ because who doesn’t love a good layered concealer moment. A blend of two – or three for extra drama – melting into your base.

Step 2:

Place your concealers in all the areas you love; deeper shades doubly perfectly as contour shades. Proceed to softly blend out your concealers once you’ve left them to set for about 1 minute (our Kemmunity on Tiktok knows Kemi loves Warm Tan, Amber and Banoffee).

Step 3:

We wouldn’t be telling you to set your concealer with anything other than our KEM Soft Set Powders – and we are proudly biased! We won’t stop ravings about how soft and airy yet durable and buildable they are. Press your powder into your concealer, we recommend a powder puff.

Step 4:

Dust off/ add additional coverage using your favourite tool. We suggest our brand new K13 brush as it diffuses the combination of concealer and powder flawlessly.

Step 5:

Carry on with your makeup routine, as you were.

Shop the sale at shopkem.co. Tell us what you think! Tag us @shopkem_.

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